Protecting school bus stops across America

Every bus stop
deserves to be seen

Solar-powered LED signs that make school bus stops impossible to miss. Two product lines — starting at $149 for yard signs, permanent urban installations from $109 — so every stop in your district is covered.

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💰 Federal grants cover 75–100% of costs for qualifying districts — see which ones apply →
43.5M
Illegal bus passings / year
52%
of crashes in rural areas
128
Lives lost in 2023
✓ Districts in 28 states
$109–$149 per sign vs. $2,000–$3,000 competitors
✓ Zero battery costs — ever

Get a free district quote — no commitment

We'll confirm your pricing tier, grant eligibility, and provide documentation for reimbursement applications within 24 hours.

See It In Action

BrightStop in the Field

Watch how BrightStop transforms a dark rural bus stop into something drivers can't miss.

The Problem

Rural bus stops are invisible until it's too late

In rural America, school bus stops sit on dark, high-speed roads with no sidewalks, no streetlights, and no warning. Drivers don't see the stop. They don't slow down. Kids pay the price.

Existing LED traffic signs cost $1,000 to $5,000 each, designed for municipalities with big budgets, not for the small school district trying to keep 200 kids safe. BrightStop changes that.

Two Product Lines

A sign for every bus stop in your district

From quiet residential streets to high-traffic urban corridors. One brand, two purpose-built form factors, complete coverage.

Every Stop Covered

Yard Sign Series

$109 - $149 per sign

Lightweight, portable, realtor-sign style. Stake it at any residential bus stop and kids are protected. Affordable enough that every single stop in a district gets one.

  • Solar-powered LED with auto dusk/dawn sensor
  • Portable stake mount — moves with route changes
  • Under 5 lbs, installs in minutes
  • Weather-resistant construction
  • No wiring, no permits needed
Get Yard Sign Pricing
Ideal for: Residential neighborhoods, rural roads, temporary stops, route changes
High-Traffic Ready

Urban / Permanent Series

$109 - $149 per sign

Heavy-duty post mount for permanent installation at high-traffic urban bus stops. Maximum visibility, maximum durability, built to last a decade.

  • 5W solar panel, 32 high-intensity LEDs
  • 1,000ft visibility in all conditions
  • 24" x 24" reflective sign face
  • 72-hour battery backup
  • IP65 weather sealed, -22°F to 140°F
Get Urban Series Pricing
Ideal for: Major intersections, urban corridors, permanent high-traffic stops
In the Field

Built for real roads. Visible at real distances.

Both sign lines engineered for the conditions where kids actually wait — rural driveways, dark roads, urban intersections.

🌅
Yard Sign Series
Photo generating...
BrightStop Yard Sign Series at residential bus stop
Yard Sign Series
from $149
🏙️
Urban / Permanent Series
Photo generating...
BrightStop Urban/Permanent Series at sidewalk bus stop
Urban / Permanent Series
from $109
Why BrightStop

Both lines, same mission

☀

Solar Powered

No wiring. No electrician. No grid connection. Mount it, point it at the sun, and it runs itself. Perfect for rural roads where power access doesn't exist.

⚫

High-Intensity LED

Visible from over 1,000 feet in any condition. Flashing amber LEDs that cut through dawn fog, dusk glare, and winter darkness when kids need protection most.

$

Every Stop Covered

The Yard Sign Series starts at $149, so a district can outfit every residential stop. The Urban Series handles the heavy-traffic locations. No stop left unprotected.

☃

Built to Last

Weather-resistant construction across both lines. Terry's been making signs in Texas for years — built to survive the heat, the ice, and everything between. Now shipping to districts in all 50 states.

Why BrightStop

Not another overpriced traffic sign

Typical LED Signs BrightStop
Target buyer Municipal DOTs School districts
Price range $1,000 - $5,000 $109 - $149
Power source AC wired or large solar Compact solar + battery
Installation Professional crew Two bolts, one person
Built for General intersections School bus stops specifically

Before you calculate the cost, see what stop-arm violations actually cost districts →

10-Year Cost Calculator

See how much your district saves

Enter your number of bus stops. We'll show the real 10-year cost — including the battery replacements competitors don't mention upfront.

Your Best Option
BrightStop
Sign cost ($800 avg.) $40,000
Battery replacements $0 — forever
Maintenance labor $0
10-Year Total $40,000
Industry Average
Typical Competitor
Sign cost ($2,000 avg.) $100,000
Battery replacements (6x) $60,000
Maintenance labor $15,000
10-Year Total $175,000
$135,000
saved over 10 years with BrightStop
77% lower TCO
Head-to-Head Comparison

Every competitor hides this data

We publish what others won't. Here's how BrightStop stacks up against the industry — pricing, maintenance, and real 10-year costs.

Company Price / Sign Battery Cost 10-Year TCO Maintenance Install Time
BrightStop $109 – $149 $0 $600 – $1,000 None 30 min
Solar Traffic Systems $1,500 – $2,500 $1,000 – $2,000 $2,500 – $4,500 Every 18 months Professional crew
Traffic Safety Corp $2,000 – $3,000 $1,000 – $2,000 $3,000 – $5,000 Every 18 months Professional crew
Radarsign $1,800 – $2,500 Unknown $2,500 – $4,000+ Likely required Half day
Grant Funding Available

These signs could be free for your district

Federal programs (NHTSA, SRTS, USDA) and state-level safety grants — including active programs in Texas, Ohio, and Pennsylvania — can cover 75–100% of BrightStop costs. Most rural and small districts qualify for at least one.

See grant programs & how to apply →
Our Story

A truck driver who couldn't stop thinking about those kids

Terry Schoeneberg Jr spent years as an OTR truck driver, running routes across America behind the wheel of an 18-wheeler. Every morning, same thing: kids standing at the end of driveways, dangerously close to the roadway. You wouldn't see them until you were right up on them. Behind the wheel of a big rig, that's nerve-racking.

"And then there were the drivers who'd blow right past school bus warning lights — often because of sudden stops and poor visibility on rural roads."

About a year ago, it clicked. Bus stop lighting. Not another overpriced municipal sign built for DOT budgets. Something a school district could actually afford — affordable enough that every single stop in a district gets one.

Terry's a sign maker by trade. He knew exactly how to build it right. So he did.

That's BrightStop. No venture funding. No tech startup playbook. A Texas truck driver who saw a problem every morning and built the product to fix it — now protecting school bus stops in districts across the country.

Terry Schoeneberg Jr
Founder
Cathy Rodriguez
Co-Founder

A BrightStop at every bus stop in America

Every child who waits at a roadside bus stop deserves to be seen. Get a custom quote for your district today.

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